Clicktivated Partners with toldright to Merge Interactive Video Technology with Powerful Storytelling
Detroit, MI (March 19, 2024) – Clicktivated, the shoppable video pioneer that seamlessly connects viewers to products and information in video as they watch, today announced a partnership with toldright, a leading video production company that creates premium video content for brands ranging from Fortune 500 businesses to NBA superstars. The strategic partnership will integrate Clicktivated’s technology, which turns static videos into interactive and shoppable content with trackable data, with toldright’s award-winning video creation services, therefore allowing more brands to engage digitally native consumers.
“The transformative potential of this collaboration lies in its ability to drive bottom-line revenue results through compelling storytelling and interactive consumer experiences,” said Chris Roebuck, CEO and Founder of Clicktivated. “By partnering with toldright, we’re able to remove the barrier to entry that content production often creates for publishers and brands plus create a new revenue line and better customer experience all in one. Customers we’ve worked with so far have told us that it’s a no-brainer.”
The combined solution marks a significant milestone as it introduces the industry’s first one-stop shop for fully optimized, interactive, and shoppable video experiences. Clicktivated’s technology allows videos produced by toldright to add shoppable content and incorporate first party data, enhancing viewer engagement while providing brand clients with the valuable marketing insights they need.
According to a recent study, 89% of consumers say a brand’s video has convinced them to purchase a product or service, underscoring the importance of prioritizing the medium in marketing plans. This shift is evident across major social media platforms, where 87% of marketers say that video content has directly increased their sales. As consumers become more discerning in their content consumption habits, brands must adapt their strategies and incorporate interactive elements into video content to capture and maintain viewer attention.
“The most successful companies are the ones impacting the bottom line,” said Max Heineman, CEO and Co-founder of toldright. “Clicktivated and toldright are both on a mission to accomplish the same goal via two different avenues – video production and technology. By coming together, we can leverage our strengths to create one holistic offering that allows brands to be more engaging and successful overall.”
About Clicktivated:
Clicktivated makes it easy to turn any new or existing video into an interactive experience. Shoppable video isn’t just for e-commerce anymore! For more information, visit www.clicktivated.com.
About toldright:
Toldright offers businesses a reliable, simple, and efficient solution for creating high-quality video content. With a top-tier network of video talent, toldright empowers businesses of all sizes to share their stories effectively. For more information, visit https://toldright.com/.
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Jessica Andrews