Clicktivated Wins Skift Award for Creative Design

We work in an industry fueled by passion, creativity, and the belief that travel changes people. We’re grateful every day for the destinations, brands, and teams who trust us with their stories.Even though Clicktivated is built on powerful technology, our focus has always been helping our partners succeed. Supporting an industry we genuinely love is a privilege, and one we don’t take lightly.

For more than a century, the marketing funnel offered marketers a sense of order, guiding people from awareness to conversion through a predictable path. But over time it shifted from understanding behavior to automating it, leaving behind the complexity of how people actually make decisions.

Today’s buyers don’t want to be guided step by step through a purchase. They want to discover on their own. When consumers can explore without interruption, they commit faster, and brands gain earlier insight into what’s resonating.