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As we look ahead to 2025, it’s clear that more companies are catching on to the potential of interactive video.

With 3.3 billion users consuming video content per month, video is a no-brainer to include in any modern marketing strategy.

In an age where technology allows for interactive and shoppable video experiences, why are advertisers still limiting video’s potential, confining it to the awareness bucket and prioritizing reach over engagement? In today’s world, where data reigns supreme, the idea of completion rates as the only metric for video campaigns seems ludicrous.

Last week, the Clicktivated team headed down to Tampa, FL, for our annual trip to Destinations International.

In late May, over 2,500 internal documents were leaked from Google. The documents, which the company confirmed.

With ever-changing consumer behaviors and continued growth of video across screens, the popularity of shoppable video is skyrocketing.

2023 was filled with travel enthusiasm, as Americans kept their desire to travel alive despite ups and downs in the economy.

Detroit, MI (March 19, 2024) – Clicktivated, the shoppable video pioneer that seamlessly connects viewers to products and information.

In the ever-evolving world of digital marketing, shoppable ads have emerged as a powerful tool for brands looking to engage.